The benefits of building an email list for your business are too great to ignore and can have a huge impact on your website traffic and revenue, so don’t wait to get started. There is a saying in business that “The Money Is In The List”. In this article, we’ll tell you why 2022 is the year your business should have an email list.
What is an email list?
It’s simply a list of emails that you have collected, either in person or on your website, are used to send out promotions to your past customers and people interested in your products or services. You can use it for newsletters, announcements, special sales, new blog posts, or updates on your business or products/services.
Benefits of building an email list
The power of these lists is seen in the numbers. According to the Direct Marketing Association, those with email marketing show a 4300% return on investment.
Get your message across to customers
At least 91% of consumers check their email regularly at least once a day, but can go days without checking social media. When you send an email, your message is delivered straight into someone’s electronic mailbox and you don’t have to hope they don’t miss your update on their feed. Studies show that it is more effective to use email than social media.
Get visits to your website
Studies show that more than 70% of people who visit your website never return. You know your visitors are valuable, so you want the chance to turn a casual web surfer into a return client. People are more likely to return to your website when they see an email in their inbox from you. Use your emails to offer them a sale, a new blog post, or an announcement to get them coming back to your website and also to keep your business right at the front of their mind.
Big brands use email marketing
Just take a look at any big business’s website. You’ll notice that they ask you to sign up for emails. This is because they know that it’s a great way to boost sales as a long-term investment with high returns for low costs.
Emails build trust
Part of marketing is creating a bond between you and the customer. When people read an email from you, it feels more intimate. They can communicate with you privately and thus it creates a trusted connection.
Not only are email lists a great way for you to promote your business and get return customers, but also handing out freshly baked, private-labeled goods is a unique and extraordinary way to communicate with your customers or clients. The point is to create that bond with your customer and keep your business fresh in their mind. Stand out from the rest of the crowd with our personalized baked goods.
Our products are known for their simple flavors without the overwhelming sweetness of sugar or corn syrup. We only use the highest quality ingredients with no preservatives and or mixes. We choose to make perishable products without artificial preservatives or other ingredients because we believe in the principles of purity and freshness in food. Our products are always made from scratch, blending traditional artisan baking with innovative flavor combinations. To maintain their purity and freshness, we package our products individually.
When you browse our website you will find wholesale options to order gift boxes that can be packaged fresh and shipped directly to your customers or prospects.
Fine Sconehenge Baking Co.
1320 Flynn Rd Suite B
Camarillo, CA 93012
(805) 389-0033
www.finesconehengebakingco.com